Event Information

Your Customers—Getting and Keeping Them

Date: 21 November 2002   Drinks: 18:30   Talk Starts: 19:30 OPuS Event

Description

Your customers are the life-blood of your business — a cliché of course, but nonetheless true.

How many of you reading this know that, on average, it costs £25 to get a new customer, but only £7 to keep one happy?

Far too many in the publishing and related industries don’t pay enough attention to customers, or consider them to be the responsibility of sales and marketing departments.

Our two speakers will give the lie to this view, and explain — from their very different perspectives — how getting customers and then making serious efforts to retain, satisfy, and delight them, can make a huge difference to the profitability of your business. Far too many in the publishing and related industries don’t pay enough attention to customers, or consider them to be the responsibility of sales and marketing departments.

Our two speakers will give the lie to this view, and explain — from their very different perspectives — how getting customers and then making serious efforts to retain, satisfy, and delight them, can make a huge difference to the profitability of your business.

Christy Lally speaks from the point of view of a giant corporation, Oracle, who specialise in CRM (Customer Relationship Management) software.

Editors, development managers, and accountants (ie not only sales and marketing staff) should come to hear the questions and answers that concern your company’s best asset — your customers.

Speakers

Christy Lally — Christy Lally works within the EMEA (Europe, Middle East, and Africa) department as a Business Development Manager in the Media and Telecommunications sector.

Richard Warner — Richard Warner, has what he describes as a “chequered” background, and speaks for the small publisher.