Event Information

How to Build a Web Brand

Date: 11 April 2000   Drinks: 18:30   Talk Starts: 19:30 OPuS Event

Description

The intimate details of creating and marketing a web brand.

This talk is intended to be a practical guide to creating a brand strategy for the web.

It will cover how to promote your brand on the web, using techniques for search engine promotion, banner advertising, site linking, website optimisation, partner programmes, sponsorship, newsletters as well as the use of off line media to enhance the brand.

The design, navigation and stickiness of a website will be considered in the light of generating customer loyalty.

Using case studies of companies he has worked with, Richard will spell out what you need to do to ensure that your site is picked up by the major search engines, has serious traffic and therefore enhanced revenue streams.

Tempest’s client list includes Miller Freeman, e bookers, Hewlett Packard and Toshiba.

Speakers

Richard Collins — Richard Collins is the MD of Tempest UK, an internet marketing agency and largest buyer of internet advertising in the UK.
  How to market yourself online (R Collins).ppt (108kb)