What is Content Management & is there a DAM Solution?
Content management is now being seen as a necessity if companies are to succeed in the world of cross media publishing.
By managing your content you can turn it into valuable reusable assets. With a legacy of hardcopy typesetting files stored in anything from show-boxes to Quark files, how do you turn your content into slick & speedy digital assets ready for the e-world?
A Digital Asset Management system should enable you to turn your content into assets.
But do you really need a Digital Asset Management System? What are its payoffs? How does content become an asset? How do you repurpose your content? Should the process be inhouse or outsourced?
David Attwooll — David Attwooll is Managing Director of Helicon Publishing Ltd, a platform independent reference publishing company.
Rod Hunt — Rod Hunt is Business Development Director at Picdar Technology Ltd.
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Oxford Brookes University (Gypsy Lane Campus)
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The Future of Journal Publishing
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