Speakers directory

Matthew Kelleher

General Manager, Claritas Interactive

Matthew Kelleher is the General Manager of Claritas Interactive, a European division of Claritas, the country and Europe's leading lifestyle direct marketing and segmentation company.

Claritas Interactive, since January 2000, has been responsible for Claritas's interaction with consumers over the Internet, from the collection of on-line data through to the creation of an email marketing and SMS marketing revenue stream.

Plans are also in place to use Claritas data to serve digital television ads based on profiled data supplied by Claritas.

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